10/10/10 Campaign

So following the last post, this post will be about the 10/10/10 campaign.

http://www.1010global.org/101010

First things first, the design is great. Its got a really 'socially-appealing' look to the site/campaign, and this obviously is a vital part in the graphics playing its part to get people involved. I think that the website functions very well to get others interacting -through the use of the mini game and resources section of the website- and in turn getting involved within the campaign. One thing that interests me is the way the designers have purposely avoided the use of the normal 'green' colour pallet. Which is heavily used in 'sustainable graphic design'. I think the pink they have used gives a fresh take on these issues, and makes the event more socially engage-able, especially for youngsters. I would say they have targeted the younger audience with parts to the campaign like the stickers in the resources section. This almost reminds me of graffiti and tagging, I think this could be very effective.

This to me, is is a great example of how graphic design can be used to graphically enhance a campaign towards sustainability. By making the cause more socially appealing, it is maximizing its potential. Everything works better when advertised well, and I think is an example of how graphic design can be part of the solution to environmental awareness.

Of course, as a designer we are only responsible for the tip of the ice-burg, it is the organisations that co-ordinate these events and put together the background work that make the difference. It is for these reasons I feel graphic design still has its place in advertising 'green-issues', even though it is part of the problem.

This also touches on themes of self-empowerment, helping non-designers to design posters to help the cause. This idea as an abstract is quite interesting, what if the solution to sustainable graphic design is more down the route of designers developing designs/design tools to help others design. We have already seen a huge amount of this type of work developing in web-design. Where organisations are developing more and more means for which general members of the public, are able to design and build websites themselves.